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PROJECTSJANUARY 2026

Kynetic.one

Role:Performance Marketing & Funnel Strategy
Kynetic.one Cover

The Challenge

Launch a brand-new creative agency in a saturated market with zero brand recognition, limited budget, and compete against established players for high-value service clients.

The Strategy

Built a performance-driven acquisition funnel designed to convert cold traffic into qualified leads through strategic offer positioning and conversion optimization.

Funnel Architecture

  • Top of Funnel: Meta Ads targeting service-based small businesses in Sydney lacking consistent social media presence
  • Landing Page: Single-offer focused page (16 posts per month + free trial) eliminating decision paralysis
  • Conversion Path: Took prospects from "Do I need this?" → "This is exactly what I need" → "I trust these people" through strategic messaging hierarchy

Key Funnel Elements

  • Irresistible offer: 16 custom posts monthly with free trial removing financial risk
  • Done-for-you positioning: "We create, design, schedule—you just approve" eliminating time objections
  • Trust-building through process transparency and portfolio showcase
  • Friction-reduced contact flow for immediate engagement

The Execution

  • Designed and built custom landing page optimized for single conversion goal
  • Created and managed Meta Ads campaign targeting qualified Sydney-based business owners
  • A/B tested messaging focusing on "time-saving" vs "professional presence" positioning
  • Optimized ad spend based on cost-per-qualified-lead metrics

The Results

  • 10 qualified leads generated from paid traffic in just two weeks
  • 2 clients closed (20% conversion rate)
  • $600 in immediate revenue
  • $3,800+ projected 6-month LTV from initial cohort
  • Immediate upsell: One client engaged for $1,000/month additional services based on initial results
  • CAC: Positive ROI within first 30 days

The Bigger Picture

Proved a scalable acquisition model for service-based businesses—demonstrating that strategic funnel design, risk-reversal offers, and targeted local messaging can compete with established agencies even without brand recognition.

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