Case Studies
These are selected projects showing how strategy, messaging, funnels, content, and conversion improvements help local brands generate more trust, stronger demand, and better conversion paths.META ADS / FUNNEL STRATEGY
Kynetic.one
Role: Acquisition & Funnel StrategyChallenge: Launching a new creative agency from scratch, meaning zero existing brand trust or referral base to rely on.Strategy: Avoid generic "we do design" messaging. Instead, we built a highly specific performance-marketing offer targeted at a narrow audience.Execution: Built a tight Meta Ads campaign pushing traffic to a high-friction landing page with qualifying questions to filter out low-value prospects.Result: Consistent flow of qualified leads despite no prior brand awareness.Takeaway: You don't need a massive brand to get clients if your offer is sharp and your funnel filters for intent.
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SOCIAL PROOF / CONTENT STRATEGY
Linwood Support
Role: Content & Positioning StrategyChallenge: Operating in the highly sensitive NDIS sector, where clients map their trust based on perceived authority and care.Strategy: Build a foundational organic presence focusing entirely on education, safety, and community integration.Execution: Developed content pillars and social proof mechanics that visually demonstrated competence before a prospect ever reached out.Result: Transformed from a digitally invisible brand to a trusted, highly-perceived local service provider.Takeaway: Paid ads don't work well if your foundation looks untrustworthy. Building social proof is a prerequisite for scaling in sensitive industries.
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WEBSITE CONVERSION / UX
Brooklyn Boy Bagels
Role: UX Design & Conversion SupportChallenge: A beloved local food brand was generating massive traffic, but their digital storefront was confusing and leaked sales.Strategy: Re-architect the user journey to remove buying friction and make the e-commerce experience match the quality of the physical product.Execution: Complete user experience overhaul focusing on mobile responsiveness, clear calls-to-action, and simplified navigation.Result: A much smoother path from traffic to ordering, directly supporting business revenue goals.Takeaway: Meta ads are useless if your website acts like a locked door. Conversion rate optimization is just as important as traffic generation.
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