PROJECTSDECEMBER 2025
Linwood Support
Role:Social Media Strategy & Content
The Challenge
Local NDIS provider with zero social media presence struggling to build trust with potential clients and generate referrals in a highly competitive, trust-dependent industry.The Approach
Identified the opportunity through targeted outreach, recognizing that NDIS services require exceptional credibility-building due to the vulnerable populations they serve. Developed a comprehensive 60-day content strategy focused on:- Establishing thought leadership in disability support
- Humanizing the brand through authentic storytelling
- Creating educational content that demonstrated expertise
- Building community engagement organically
The Execution
- Delivered 48 custom-designed posts across 8 weeks
- Maintained consistent posting schedule to build audience trust
- Created content pillars around client success, team culture, NDIS navigation, and community support
The Results
- 30+ followers gained in first 30 days (100% organic growth)
- Established foundational social presence from ground zero
- Client immediately engaged for paid advertising management based on content performance
- Positioned brand as approachable, trustworthy NDIS provider in local market
The Bigger Picture
Transformed a digitally invisible NDIS provider into a trusted community presence, creating a sustainable platform for ongoing client acquisition and relationship building.Ready for similar results?
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