PROJECTSJANUARY 2026
Brooklyn Boy Bagels
Role:UX/UI Design & Strategy
The Opportunity
Identified a beloved local bagel brand with a weak digital storefront failing to convert their authentic NYC bagel story into online orders and foot traffic.The Problem
- Original site buried their delivery service and ordering CTA
- Lacked clear product photography at hero level
- No urgency or conversion-focused messaging
- Muted color palette didn't match the bold, energetic brand personality
The Solution
Complete UX/UI overhaul focused on:- Immediate action: Hero CTA for "Order Fresh Bagels" + "Market Locations" above the fold
- Visual appetite appeal: High-impact product photography driving desire
- Brand personality amplification: Bold red color scheme matching their vibrant brand energy
- Conversion architecture: Clear path from awareness → desire → action
- Social proof integration: Awards and testimonials prominently featured
- Journey storytelling: "The Bagel's Journey" builds emotional connection
The Transformation
From passive informational site to active conversion machine—prioritizing the customer journey from "I'm hungry" to "I'm ordering."Before & After
BEFORE
AFTER
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