Brooklyn Boy Bagels

Client & Friction Points

An end-to-end architecture benchmark: Taking a beloved local bagel brand with strong product authority and transforming an underperforming legacy website into an automated conversion and customer retention machine.

• Original site buried delivery options and primary ordering actions
• Zero urgency or conversion-focused messaging across the user journey
• No automated post-purchase review capture or customer re-engagement

Engineered Solution

1. Conversion-Led Frontend

• Above-The-Fold CTAs: Immediate action pathways for direct ordering and market locator
• Visual Dominance: High-impact imagery engineered to maximize hunger response and checkout velocity

2. GoHighLevel Backend Automation

• Automated Ingestion: Every prospect inquiry auto-captured and routed into the CRM
• Speed-To-Lead Triggers: Instant staff dispatch on catering or wholesale inquiries
• Automated Review Harvesting: Programmatic Google Review sequences triggered post-purchase

Resolution & Visual Audit

Transformed a passive informational website into an active conversion pipeline with automated review generation and lead capture running silently in the background.

[VISUAL COMPARISON]

BEFORE

AFTER